According to a report from Forbes Ethiopian American Leah Bekele Becomes Warner Records’ Youngest Black Woman To Take On The Role Of Vice President Of Rhythm Promotion & Lifestyle
In recent months, the music industry like many others has been forced to reckon with deep-rooted racism and inequity that spans from the boardroom to the boulevard. While many major corporations have answered the call to uplift black and brown communities with ornamental statements, others are taking real action and diversifying their ex ecutive suite. As such, Leah Bekele becomes the company’s youngest black woman to take on the role of Vice President of Rhythm Promotion & Lifestyle.
Warner Records announced last week that Bekele would take on the role leading all major markets in Rhythm Promotion. This is a shift that was led by Executive Vice President of Promotion Mike Chester who took the lead at Warner nearly two years ago. Under the direct leadership of SVP of promotion Brannon Scales, Leah Bekele will work on a wide array of artist ranging from Saweetie to BeBe Rexha. Bekele’s knowledge of traditional as well as streaming promotions along with experiential marketing will continue to lead efforts in an ever-changing and volatile music industry. Bekele hopes to bring fresh ideas and innovation to the team that has already been experiencing a significant upswing in artist market share with talent like Saweetie’s ‘Tap In’ and the timely signing of 12 year old Keedron Bryant who has been called the voice of the protest with his powerful song ‘I just Want To Live’.
In a statement Bekele said, “she is incredibly honored to be the youngest Black woman to be named Vice President of Rhythm Promotion & Lifestyle.”She hopes “to continue to break barriers for young women of color in the music industry by helping to develop new talent and aiding the next generation of female executives through mentorship and volunteering in her free time.”